COS - FASHION PHOTOGRAPHY
BRAND PRESENTATION
Welcome to COS, where every click captures the essence of style and sophistication. Our fashion photography brand epitomizes elegance, offering timeless images that reflect the epitome of contemporary chic. Step into a world where every frame tells a story of sartorial excellence and individuality.
PROBLEM
The fashion industry is a very competitive market section, with high standard request and a lot of creativity efforts. The client needed a Brand Identity that could give a positioning to the business, while setting it apart from the competitors.
SOLUTION
A very bright and vibrant colour palette, strong type choices and simple but bold brand animations I thought were the perfect way to solve the problem client. Also, those three elements, despite their very strong and tangible presente into the designs, don't move the attention from the brand photographies, which are the main charachter of the entire storytelling created.
The logo it's just a reflection of the Brand visual approach. Simple, effective, simuoultaneusly elegant and strong are the best terms to define his essence and it's purpose.
